It was Dead Poet Society that taught us the importance of art, as Robin Williams states: "And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for."
Engineering and technology may be the things that bring the car together, that make it run and entertain us on the road. They are the things needed to sustain a vehicle, make it more capable and allow it to survive in the future, amongst greater technology and newer models.
But it is art that brings engineering and craftsmanship to life. It is art that attracts us to a model, compels us to get behind the wheel. Society isn't defined by its engineering successes, its automotive advancements; it is defined by the way it brings these different technologies and sciences together and present it.
Volvo embraces art and is always looking for different avenues to pursue to make its vehicles not only more advanced but more stylish and artistic; Volvo is incorporating every aspect of society into one. And in its Art Session series, we can see just how.
You can experience art for yourself by visiting McLaughlin Volvo in Street Moline, IL to test drive the 2014 Volvo XC90 today. Experience art; experience Volvo.