Volvo is a Swedish company through and through, and for American's who haven't traveled abroad to the country you may not know much about the culture, except for the fact that clean simplicity is more revered than garish design.
To give people a bit of fun knowledge on Swedish culture and traditions, the truck division of Volvo teamed up with the Swede actor Peter Stormare (known for his roles in The Big Lebowski and Fargo) in a hilarious online series.
In America we don't have Lagom, but we do know the feeling of trying to find the perfect balance, whether it's in life vs work, the amount of condiments to use, or how we want the seat in our new Volvo adjusted.
At McLaughlin Volvo we're glad for Lagom, because it means designers put a lot of thought into the vehicle before it reaches production! Visit our Moline, IL dealership to see this phrase in action.